• BRANDING

• DESIGN

Snap Fitness's functional training program, S7 Group Classes, is based on the seven primal movements. I created the brand identity with the assistance of a design firm, developing a striking, adaptable visual style that was utilized in promotional materials, social media, and signage. The design reflects strength and movement by fusing clean, modular elements with athletic energy. A key challenge was creating something unique and impactful while staying within Snap Fitness's strict brand guidelines — balancing originality with brand consistency required a thoughtful and strategic approach to both form and function.