LIFT LAB
skills
-
BRANDING
-
DESIGN
I developed the branding for Lift Lab, a Minnesota-based personal training studio focused on strength, performance, and longevity. The goal was to create a bold, modern identity that reflects the studio’s science-driven approach and commitment to personalized training. Clean typography, dynamic visuals, and a sharp, minimal color palette helped position Lift Lab as a premium destination for serious fitness and long-term results.
the logo
I combined two “L” shapes in the main icon to form a seamless circle, symbolizing unity and continuous progress. This design creates a strong, memorable mark that reflects the brand’s focus on balance and growth.
the colors
The color palette combines bold green gradients with black and white to create a clean, high-contrast look. The green evokes a science-based, energetic vibe, symbolizing growth and vitality, while black and white keep the brand grounded and professional.
